Start-ups in Great Britain: Berlin woos Brexit-emigrants
Advertising in London promoted by the FDP, the German Liberals
Berlin wishes to attract British start-ups after the Brexit vote. The capital opened a dedicated business representative office in London on Monday. The poor capital does this at its own cost.
The battle for London's heritage goes to the next round. Berlin Commercial Senator Cornelia Yzer (CDU) has opened a representative office business in the British capital on Monday. There companies, start-ups and investors who are interested in a possible new headquarters for their European business after Brexit can be informed about the Berlin location.
The British voted for a withdrawal from the European Union at the end of June. Immediately thereafter the courting of British banks and start-ups who are considering relocation was started.
"Many companies are thinking of expanding their business in Berlin or outsourcing," Yzer said in London. "With the new office, we want to inform these companies on site in London about Berlin and our economic development opportunities," said the Senator.
The Berlin business representative office is located in London's Camden, where many creative companies and start-ups are located. Consulting firm, KPMG has been tasked with the management of the new office. At the opening in London around 40 start-ups and investors came. Also present at the London start-up was BrickVest, a company in the property sector, which had recently decided to move to Berlin. At the same, BrickVest retains an office in London.
The intention is not to inexpensively let KPMG beat the drum for British companies. "We have estimated 250,000 euros - with the aim of initially operating the office for 2 years," Yzer said recently to the Berlin newspaper"Tagesspiegel". A conscious decision had been made"to look for someone who already has network on site and does not have to laboriously build contacts". KPMG is well connected in the start-up scene, according to Yzer. "Great Britain and London are our major trading partners, but also competitors for company locations."
The new office is Berlin's second commercial representative office abroad. The first was opened in Istanbul last May. With exports worth 550 million euros, the UK is Berlin's seventh largest trading partner.
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